Accessibility for Film Screenings

Read Helen Wright of Scottish Queer International Film Festival (SQIFF)’s presentation on making your film screenings and events accessible to everyone

At the July Scalarama Glasgow meet-up, Helen Wright (Scottish Queer International Film Festival) gave a presentation and led a discussion on accessibility for film screenings. Helen covered basic principles, and practical access measures for screenings and for marketing film events.

Helen has very kindly allowed us to host the PowerPoint (above), which formed the basis of her presentation. Material from all of 2019’s Scalarama meetings/workshops in Glasgow, including guides to licensing, venues, tech set-up and social media, here.


Scalarama Glasgow is running monthly meetings in the lead-up to September’s season of DIY film programming. They’re aimed at helping exhibitors brand-new and experienced alike to put on films, and each month has two invited experts on different aspects of film exhibition. They’re free and open to all, full details here.

If you have any questions or could use some advice, get in touch with us here: info@matchboxcineclub.com

A Basic Guide to Social Media for Film Screenings

Basic principles, dos and don’ts and tips for promoting your film screenings online

ingrid
Detail from the poster for Ingrid Goes West (Matt Spicer, 2017)

This is intended to provide basic principles and practical tips for making the best use of social media, as an independent film exhibitor. It’s not intended to be definitive, or a magic wand to conjure likes, shares and follows. Different things will work for different exhibitors and different events. If you have any tips or advice to add, please let us know!

Basic Social Media Dos

  • Have a clear identity for your page
  • Have a clear idea who you want to appeal to
  • Be concise – keep it short and economical
  • Be as visual as possible
  • Be discoverable – use hashtags (appropriately)
  • Be responsive – if people engage with your posts, engage with them – and reply to queries ASAP.
  • Be a real person – e.g. post a picture of you putting up a poster, rather than the poster itself
  • Use active language and calls-to-arms (Buy, try, “get tickets”, “check this out”)
  • Post regularly (keeping in mind the requirements of each platform)
  • Tailor/adapt your content and tone for different platforms
  • Pay attention to what works well for you, your page and your events
  • Research – see what other exhibitors, venues, platforms are doing that works and suits you
  • Experiment – most platforms share information with you so you can easily find what works and what doesn’t
  • Develop a strategy based on all of the above
  • Plan and schedule posts
  • Ask people or accounts to share your content and share theirs

Basic Social Media Don’ts

  • Post/talk only about yourself/your event(s)
  • Panic cluster-post at the last minute
  • Tag random (or friendly but not immediately relevant) people or accounts in tweets and/or pictures
  • Re-use (i.e. steal) content without attribution
  • Overuse hashtags, especially “comedy” hashtags

Content | Always ask the distributor if they have marketing material available. This can include stills, posters, trailers, press releases which you can draw quotes and/or additional information from, and also any guidance to follow, especially if it’s a new or recent release – much better to adhere to their release campaign strategy, if there is one. If it’s an older film, you should still ask if there’s material available. There are also various resources online. Look for the website of the marketing team company, if there is one, which often will host marketing materials for download. For posters in particular, try wrongsideoftheart.com, impawards.com or cinematerial.com (the latter requires a small subscription fee). Don’t use images or material from other people’s screenings, at least without permission.

Presentation | You can optimise your images for presentation on the various platforms (i.e. a portrait-oriented poster won’t display fully on Twitter). Twitter now offers automatic cropping of your images in three styles on its new desktop version. Otherwise, you can make reference to the Always Up-To-Date spreadsheet for social media image sizes, which will give you the right sizes for various uses across Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and Tumblr. There’s also a free-to-use online re-sizing tool, Landscape, which you can instruct to automatically resize and download images you upload to whatever specifications you need. Sprout Social have produced guides on presentation for images (here) and videos (here).

Any links you use, you can trim so that they don’t display all the unnecessary detail and they will still work. E.g. “https:// matchboxcineclub.com/weird-weekend” can become “matchboxcineclub.com/weird-weekend” and still work as a hot link on all social media platforms. Better yet, you can sign up for a free bitly.com account and, if they’re not already taken, create shortened links, with customised back-halfs, for free. E.g. bit.ly/WEIRDWEEKEND. On Facebook, you can also tag your events in posts the way you would a person, typing @ followed with the event name to find it.

Finally, you know how sometimes a link from another website won’t present properly, i.e. with no image, or the wrong image? That’s often because it’s never been shared before, and you can get around that by testing the link with Facebook’s debugger or Twitter’s card validator.

Timing/frequency | To boil it right down – post once or twice a day on Facebook, a similar frequency for Instagram and as often as you like on Twitter. Facebook in particular would like to encourage you to pay to boost posts or create sponsored posts, so it’s designed to discourage a wide audience for anything you share that involves a ticket link or an event page. You’re less restricted in posting Stories. Likewise, you have freer rein when posting in Facebook event pages – and it’s a good way to keep people interested between announcing your event and it happening. Beware over-posting, though, because non-stop notifications for attendees can be a drag. Getting the best from Twitter requires investment of your time above all else. A tweet has a half-life of about 30 minutes and to get people to engage with your posts, you also need to engage with theirs. In all cases, its good to share content that isn’t about you or (directly) about your event.

You can also use some statistical information to guide when to get the best response from your posts – Sprout Social (NB otherwise a subscription service) offers some insights for the various platforms. Read their “Best times to post on Social Media for 2019” post here.

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Subtitles/Captions | Providing these is necessary to make your posts accessible. It’s also a very basic way to increase engagement, since videos are automatically muted on most platforms. Subtitles draw people in. Facebook and YouTube will auto-generate subtitles which you can then edit, or you can upload them as a separate file. There are also ways to create subtitle files separately and burn them into the video. For more advice on any of that, email info@matchboxcineclub.com. Free subtitling software includes: Aegisub, AmaraBelle Nuit Subtitler and Subtitle Edit (Windows only).

NB “Subtitles” describe what’s spoken, while “Captions” also include sound and music labels and speech identifiers, etc.

Alt-text for images | This is a very straightforward way to make your posts accessible for the visually impaired – you add text separately describing the images (but not GIFs or videos) you post. On Twitter, you have to enable the feature via Settings and Privacy > Accessibility. On Facebook, it’s a universal feature, although the alt-text is extremely limited in terms of character count.  Read Twitter’s guide here. Read Facebook’s guide here. Read Instagram’s guide here.

How alt-text works on Facebook, preparing to post an image:

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How alt-text works on Facebook, after you’ve posted an image:

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How alt-text works on Twitter (NB you can’t edit after posting):

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Sponsored posts | These can be extremely effective compared to print marketing, especially for independent exhibitors who can’t rely on the same reach, footfall or press attention as venues, festivals or bigger exhibitors. Facebook and Twitter are both very good at targeting to specific people, whether it’s people who already follow your page (and may miss your posts due to the algorithm or the speed of constantly unravelling newsfeeds), or a particular demographic, e.g. people who live near your event, young people, or people who like horror films. Facebook is a lot more user friendly than Twitter, though both require experimentation and attention to get the best results. Some reluctance to engage with this aspect of social media is understandable, but keep in mind, if you’re doing it right, you’re showing people something they want to see.

NB If you’re participating in Scalarama Glasgow/West, Edinburgh/East, or Highlands and Islands, and you’re making Facebook events for September, please make your local Scalarama page a co-host. You can also add something along the lines of “Screening as part of Scalarama 2019” to your event description, and make sure to tag Scalarama in your relevant posts, tweets, etc, using the hashtag #Scalarama or #Scalarama2019.

Useful links

Always Up-To-Date Social Media Image Sizes Cheat Sheet
Social Media Image Re-sizing Tool
Facebook Debugger
Twitter Card Validator
Bitly URL Shortener + Custom Links


This guide was made for Scalarama Glasgow’s July 2019 meeting, presented by Sean Welsh. Sean is responsible for Matchbox Cineclub and Scalarama Glasgow’s social media. He also planned and operated social media for Document International Human Rights Film Festival as Production Coordinator in 2016 and 2017.

Basic Tech Set-up for Film Screenings

Tips, specs and software for perfecting your DIY film screening

At the May Scalarama Glasgow meet-up, Eileen Daily (Duncan of Jordanstone College of Art & Design, Document Film Festival, Picture Window) gave a presentation and led a discussion on basic tech set-up for DIY/non-theatrical film screenings, covering film formats, how to prepare films to get the best presentation and what free software is available to help you do all of this easily.

We’re hosting Eileen’s PowerPoint (above), which formed the basis of her presentation and covers basic terminology, ideal technical specs and useful guides to that free software (plus hot-links to download it).


Scalarama Glasgow is running monthly meetings in the lead-up to September’s season of DIY film programming. They’re aimed at helping exhibitors brand-new and experienced alike to put on films, and each month has two invited experts on different aspects of film exhibition. They’re free and open to all, full details here.

If you have any questions or could use some advice, get in touch with us here: info@matchboxcineclub.com

Joe Dante’s The Movie Orgy

A mind-bending predecessor to the modern mash-up, The Movie Orgy (1968) is also the Rosetta Stone for Joe Dante’s oeuvre and a must-experience for movie fans and cinephiles alike.

Movie Orgy Eventbrite

Before Gremlins, before The Howling, before he started his career cutting trailers for Roger Corman, Joe Dante hosted the 7.5 hour All Night Once In A Lifetime Atomic Movie Orgy. An ever-evolving edit, it was a communal experience – a mind-bending predecessor to the modern mash-up with no definitive version. Matchbox Cineclub programmer Sean Welsh charts the evolution of The Movie Orgy through five key dates.

October 9th 1965, The Playboy Theater, Chicago

The first screening of An Evening With Batman and Robin, one of two key inspirations for The Movie Orgy. The other was Susan Sontag’s Notes on “Camp” (1964), which popularised the term and inspired the repackaging of the 1943 Batman serial as a single 4.5-hour programme. Audiences laughed at its phony climaxes, marveled at its blatant xenophobia, and it began touring college towns. When Dante caught it, at the World Theater in Philadelphia, he was particularly struck by the camaraderie of the crowd, who “came out into the lobby as if they’d just gotten off a sinking ship.”

Early 1966, Philadelphia College of Art, Philadelphia

Inspired, Dante, a second year student but already a programmer at PCA, decided to host his own Camp Movie Night. The exact date is lost to history, but Dante and collaborator Jon Davison rented the only complete serial available on 16mm in Philadelphia, The Phantom Creeps (1939). They stretched it to seven hours with serials, clips, ads, industrial films and cartoons from their 16mm collections. Its success meant several follow-ups, each a step towards what would shortly become The Movie Orgy, then variously The Movie Orgy 2, The Movie Orgy Strikes Back, Son of the Movie Orgy, Escape to Movie Orgy and Son of Movie Orgy Rides Again.

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March 8th 1970, Filmore East, New York

Although 1968 is commonly held as the term “The Movie Orgy” was first used for Dante and Davison’s project, the performance that film archivist and Orgy expert David Neary describes as “the most important Movie Orgy of all” came in 1970. 1970 was peak Movie Orgy for the pair, who employed dueling projectors (tipping their hats to Andy Warhol’s Chelsea Girls). Davison’s would show various features – in lieu of new serials – and Dante’s would interject, drawing on his panoply of 16mm weirdness. They took their cues from the audience, so no two screenings were alike. Press coverage of the Filmore Orgy drew the attention of Schlitz Beer, who sponsored Orgies to tour colleges for years. But when the new material the Orgy drew upon to keep it alive began itself to be infected with self-referential camp, it was time to call it a day. Dante, already in Hollywood, sold syndication rights for “The Video Orgy” to be screened on college campuses’ closed circuit TV networks.

Dante's Inferno
Credit: Dennis Cozzalio

April 22nd 2008, New Beverly Cinema, Los Angeles

The grand finale of Dante’s Inferno, a two-week retrospective at LA’s legendary rep cinema. Joining the scores of curious film fans were Davison, Allan Arkush, Bill Hader, Edgar Wright and Quentin Tarantino. Dante enjoined the crowd to move about, go outside, have a smoke, grab a pizza and wander back in. The Movie Orgy was always intended as a movie to be walked out on. But the director was curious to if it would play – have any relevance – after years in his vault. It brought the house down.

September 9th 2018, The Old Hairdressers, Glasgow

We’re screening the digital version Dante made for the New Beverly (not the 90min “UK cut” previously screened in London). It’s 4.5 hours long, the official Movie Orgy, “distilled, recaptured and re-curated”, according to archivist David Neary. It’s not the full, wild 16mm experience, of course, but there’s also no Blu Ray coming. “It’s more like a concert in a way,” Dante says, “It’s something that you really have to be there for.”

Sean Welsh


Joe Dante’s The Movie Orgy screens at The Old Hairdressers, Sunday 9th September

Facebook event here. Tickets here.

An edited version of this article originally appeared in the Scalarama 2018 newspaper.

Sad KeanuCon

sad CCA

It’s with a very heavy heart that we have to announce the postponement of KeanuCon 2018 until 27th +28th April 2019.

Due to the GSA fire and CCA Glasgow‘s subsequent closure, it’s not possible for us to hold KeanuCon on the original dates, and the next workable dates for CCA (and for us, due to Cage-a-rama 2 in January) are in 2019, which we are glad to confirm.

All our efforts to find a suitable alternative location have sadly failed. Although we did come extremely close, trust that we worked very hard to exhaust all the possibilities.

We hope you’ll accept our apologies and realise we are as gutted as anyone to have to postpone KeanuCon. We had the line-up and a lot of the supporting programme locked-in and we were so excited to share it with you. The date change *does* have some positive implications for the programming and for other aspects of the weekend, but that will become clear in due course – ASAP. KeanuCon will be even more awesome for the date change, we promise.

On a more positive note, we still be taking part in the Scalarama Glasgow 2018 programme this September, with these events and at least one more TBA:

09/09 Joe Dante’s The Movie Orgy
27/09 Images of Apartheid + Q&A

Pity Party Film Club will now host the Scalarama Glasgow Opening Party – Hedwig & The Angry Inch – now on sale!

We’re sincerely very sorry for the disappointment, but watch this space for news of KeanuCon (and Cage-a-rama 2!)


KeanuCon was originally scheduled for 1st and 2nd September, 2018. It will now take place 27th + 28th April, at Centre for Contemporary Arts, Glasgow.