Scotland’s cult film festival returns to CCA Glasgow this month, with three days of strange and unseen cinema from around the world.
Weird Weekend, Scotland’s cult film festival returns to CCA Glasgow this month with three days of strange and unseen cinema from around the world, beginning Friday 30th August and ending Sunday 1st September.
Weird Weekend2019 features extremely rare screenings of lost masterpieces, brand-new restorations and UK premieres of future classics. 13 films and events over three days include a 35th anniversary, 35mm screening of the long unavailable Bill Murray sci-fi comedy Nothing Lost Forever(Tom Schiller, 1984), a rare outing for Tilda Swinton’s quadruple-role tour-de-force Teknolust (2002) and a 30th anniversary outing for the workprint cut of The ’Burbs (Joe Dante, 1989), with extended scenes and an alternative ending. Joe Dante will join the audience via Skype for a post-screening Q&A.
The film programme also includes: Brand-new 2K preservations of I Was A Teenage Serial Killer (1993) and Mary Jane’s Not A Virgin Anymore (1997) from the sadly departed “Queen of Underground Film” Sarah Jacobson, in association with Pity Party Film Club; Vibrations (Mike Paseornek, 1996); Freak Orlando (Ulrike Ottinger, 1981) in association with Scottish Queer International Film Festival; The UK premiere of AGFA and Bleeding Skull’s The Neon Slime Mixtape; Jane Arden and Jack Bond’s Anti-Clock (1979); Věra Chytilová’s Wolf’s Hole (1987); Dead Mountaineer’s Hotel (Grigori Kromanov, 1979) in association with The Reptile House; and the 2K-restored, extended cut of Chris Shaw’s Split (1989).
Matchbox Cineclub also welcome prominent Deepfake creator Ctrl Shift Face in person for the panel event, Weird World of Deepfakes in association with Trasho Biblio. A specially-curated feature length programme of Deepfakes will play on a loop in CCA’s cinema throughout the festival weekend. Finally, The Arrow Video Cult Film Quiz returns for the second year, with much swag up for grabs.
All films screen with open captions for the deaf and hard of hearing, and tickets are priced on a sliding scale, from £0-8. You judge for yourself what you should pay, with reference to our sliding scale guide.
You can browse the full Weird Weekend programme on Issuu, and all tickets and passes are on sale exclusively in our online shop.
Read Helen Wright of Scottish Queer International Film Festival (SQIFF)’s presentation on making your film screenings and events accessible to everyone
At the July Scalarama Glasgow meet-up, Helen Wright (Scottish Queer International Film Festival) gave a presentation and led a discussion on accessibility for film screenings. Helen covered basic principles, and practical access measures for screenings and for marketing film events.
Helen has very kindly allowed us to host the PowerPoint (above), which formed the basis of her presentation. Material from all of 2019’s Scalarama meetings/workshops in Glasgow, including guides to licensing, venues, tech set-up and social media, here.
Scalarama Glasgow is running monthly meetings in the lead-up to September’s season of DIY film programming. They’re aimed at helping exhibitors brand-new and experienced alike to put on films, and each month has two invited experts on different aspects of film exhibition. They’re free and open to all, full details here.
Basic principles, dos and don’ts and tips for promoting your film screenings online
This is intended to provide basic principles and practical tips for making the best use of social media, as an independent film exhibitor. It’s not intended to be definitive, or a magic wand to conjure likes, shares and follows. Different things will work for different exhibitors and different events. If you have any tips or advice to add, please let us know!
Basic Social Media Dos
Have a clear identity for your page
Have a clear idea who you want to appeal to
Be concise – keep it short and economical
Be as visual as possible
Be discoverable – use hashtags (appropriately)
Be responsive – if people engage with your posts, engage with them – and reply to queries ASAP.
Be a real person – e.g. post a picture of you putting up a poster, rather than the poster itself
Use active language and calls-to-arms (Buy, try, “get tickets”, “check this out”)
Post regularly (keeping in mind the requirements of each platform)
Tailor/adapt your content and tone for different platforms
Pay attention to what works well for you, your page and your events
Research – see what other exhibitors, venues, platforms are doing that works and suits you
Experiment – most platforms share information with you so you can easily find what works and what doesn’t
Develop a strategy based on all of the above
Plan and schedule posts
Ask people or accounts to share your content and share theirs
Basic Social Media Don’ts
Post/talk only about yourself/your event(s)
Panic cluster-post at the last minute
Tag random (or friendly but not immediately relevant) people or accounts in tweets and/or pictures
Re-use (i.e. steal) content without attribution
Overuse hashtags, especially “comedy” hashtags
Content | Always ask the distributor if they have marketing material available. This can include stills, posters, trailers, press releases which you can draw quotes and/or additional information from, and also any guidance to follow, especially if it’s a new or recent release – much better to adhere to their release campaign strategy, if there is one. If it’s an older film, you should still ask if there’s material available. There are also various resources online. Look for the website of the marketing team company, if there is one, which often will host marketing materials for download. For posters in particular, try wrongsideoftheart.com, impawards.com or cinematerial.com (the latter requires a small subscription fee). Don’t use images or material from other people’s screenings, at least without permission.
Presentation | You can optimise your images for presentation on the various platforms (i.e. a portrait-oriented poster won’t display fully on Twitter). Twitter now offers automatic cropping of your images in three styles on its new desktop version. Otherwise, you can make reference to the Always Up-To-Date spreadsheet for social media image sizes, which will give you the right sizes for various uses across Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and Tumblr. There’s also a free-to-use online re-sizing tool, Landscape, which you can instruct to automatically resize and download images you upload to whatever specifications you need. Sprout Social have produced guides on presentation for images (here) and videos (here).
Any links you use, you can trim so that they don’t display all the unnecessary detail and they will still work. E.g. “https:// matchboxcineclub.com/weird-weekend” can become “matchboxcineclub.com/weird-weekend” and still work as a hot link on all social media platforms. Better yet, you can sign up for a free bitly.com account and, if they’re not already taken, create shortened links, with customised back-halfs, for free. E.g. bit.ly/WEIRDWEEKEND. On Facebook, you can also tag your events in posts the way you would a person, typing @ followed with the event name to find it.
Finally, you know how sometimes a link from another website won’t present properly, i.e. with no image, or the wrong image? That’s often because it’s never been shared before, and you can get around that by testing the link with Facebook’s debugger or Twitter’s card validator.
Timing/frequency | To boil it right down – post once or twice a day on Facebook, a similar frequency for Instagram and as often as you like on Twitter. Facebook in particular would like to encourage you to pay to boost posts or create sponsored posts, so it’s designed to discourage a wide audience for anything you share that involves a ticket link or an event page. You’re less restricted in posting Stories. Likewise, you have freer rein when posting in Facebook event pages – and it’s a good way to keep people interested between announcing your event and it happening. Beware over-posting, though, because non-stop notifications for attendees can be a drag. Getting the best from Twitter requires investment of your time above all else. A tweet has a half-life of about 30 minutes and to get people to engage with your posts, you also need to engage with theirs. In all cases, its good to share content that isn’t about you or (directly) about your event.
You can also use some statistical information to guide when to get the best response from your posts – Sprout Social (NB otherwise a subscription service) offers some insights for the various platforms. Read their “Best times to post on Social Media for 2019” post here.
Subtitles/Captions | Providing these is necessary to make your posts accessible. It’s also a very basic way to increase engagement, since videos are automatically muted on most platforms. Subtitles draw people in. Facebook and YouTube will auto-generate subtitles which you can then edit, or you can upload them as a separate file. There are also ways to create subtitle files separately and burn them into the video. For more advice on any of that, email email@example.com. Free subtitling software includes: Aegisub, Amara, Belle Nuit Subtitler and Subtitle Edit (Windows only).
NB “Subtitles” describe what’s spoken, while “Captions” also include sound and music labels and speech identifiers, etc.
Alt-text for images | This is a very straightforward way to make your posts accessible for the visually impaired – you add text separately describing the images (but not GIFs or videos) you post. On Twitter, you have to enable the feature via Settings and Privacy > Accessibility. On Facebook, it’s a universal feature, although the alt-text is extremely limited in terms of character count. Read Twitter’s guide here. Read Facebook’s guide here. Read Instagram’s guide here.
How alt-text works on Facebook, preparing to post an image:
How alt-text works on Facebook, after you’ve posted an image:
How alt-text works on Twitter (NB you can’t edit after posting):
Sponsored posts | These can be extremely effective compared to print marketing, especially for independent exhibitors who can’t rely on the same reach, footfall or press attention as venues, festivals or bigger exhibitors. Facebook and Twitter are both very good at targeting to specific people, whether it’s people who already follow your page (and may miss your posts due to the algorithm or the speed of constantly unravelling newsfeeds), or a particular demographic, e.g. people who live near your event, young people, or people who like horror films. Facebook is a lot more user friendly than Twitter, though both require experimentation and attention to get the best results. Some reluctance to engage with this aspect of social media is understandable, but keep in mind, if you’re doing it right, you’re showing people something they want to see.
NB If you’re participating in Scalarama Glasgow/West, Edinburgh/East, or Highlands and Islands, and you’re making Facebook events for September, please make your local Scalarama page a co-host. You can also add something along the lines of “Screening as part of Scalarama 2019” to your event description, and make sure to tag Scalarama in your relevant posts, tweets, etc, using the hashtag #Scalarama or #Scalarama2019.
This guide was made for Scalarama Glasgow’s July 2019 meeting, presented by Sean Welsh. Sean is responsible for Matchbox Cineclub and Scalarama Glasgow’s social media. He also planned and operated social media for Document International Human Rights Film Festival as Production Coordinator in 2016 and 2017.
Passes for Weird Weekend, our cult film festival, are £40 (weekend) or £20 (day), and single tickets are priced on a sliding scale, based on your circumstances – you decide what to pay, with reference to our guide. There are three tiers: Free/£2, £4/£6 and £8.
FREE or £2
• I frequently stress about meeting basic* needs and don’t always achieve them.
• I have debt and it sometimes prohibits me from meeting my basic needs.
• I rent lower-end properties or have unstable housing.
• I sometimes can’t afford public or private transport. If I own a car/have access to a car, I am not always able to afford petrol.
• I am unemployed or underemployed.
• I qualify for government and/or voluntary assistance including: food banks and benefits.
• I have no access to savings.
• I have no or very limited expendable** income.
• I rarely buy new items because I am unable to afford them.
• I cannot afford a holiday or have the ability to take time off without financial burden.
£4 or £6
• I may stress about meeting my basic needs but still regularly achieve them.
• I may have some debt but it does not prohibit attainment of basic needs.
• I can afford public transport and often private transport. If I have a car/access to a car I can afford petrol.
• I am employed.
• I have access to health care.
• I might have access to financial savings.
• I have some expendable income.
• I am able to buy some new items and I buy others second hand.
• I can take a holiday annually or every few years without financial burden.
• I am comfortably able to meet all of my basic needs.
• I may have some debt but it does not prohibit attainment of basic needs.
• I own my home or property or I rent a higher end property.
• I can afford public and private transport. If I have a car/access to a car I can afford petrol. • I have regular access to healthcare.
• I have access to financial savings.
• I have an expendable** income.
• I can always buy new items.
• I can afford an annual holiday or take time off.
*BASIC NEEDS include food, housing, clothing and transportation.
**EXPENDABLE INCOME might mean you are able to buy coffee or tea at a shop, go to the cinema or a concert, buy new clothes, books and similar items each month, etc.
Weird Weekend takes place at Centre for Contemporary Arts, Glasgow, on Friday 30/08, Saturday 31/08 and Sunday 01/09/2019.
Guest writer Claire Biddles (Sad Girl Cinema) writes on female desire and fandom in German horror Der Fan ahead of our co-screening on July 21st. Beware spoilers!
“No letter today. I wrote to R over three weeks ago, and still no answer. Maybe he never got my letter. Maybe some jealous secretary got her hands on it and decided not to give it to him. Because she could tell I love him more than she does. Really love him.”
Although written and directed by a man – prolific German filmmaker Eckhart Schmidt – 1982 cult horror Der Fan is one of the most convincing depictions of female fandom, obsession and desire in cinema. Its descent into cartoon excess represents the heightened fantasy end point of pop star adulation, but it is grounded in uncomfortable truths.
Der Fan follows German teenager Simone, who is disengaged and almost catatonic as she sleepwalks through the drudgery of her home and school life. She barely speaks, but through her narration we discover the reason for her vegetative state: her every waking moment is devoted to intense thoughts of R, a new-wave pop star who she adores above anything else. Her bedroom walls are covered in monochrome images of him, and she listens to his songs via an omnipresent cassette Walkman that separates her from the real world. She no longer pays attention to schoolwork: “What’s the use? I can’t think of anything except R and how much I need him.”
The signifiers of fandom are familiar, but the execution is unusual. Rather than a depiction of the (often communal) hysterical excitement of fangirls, Der Fan traces its solitary, destructive flipside. It’s telling that the film’s alternative English title is Trance: Simone’s desire is so all-encompassing that other people fail to register — her teachers, parents, more appropriate romantic suitors. Her unreciprocated obsession is so all-encompassing that it becomes destructive; cancelling out its mundane surroundings.
Simone’s desire has left her with a one-track mind in the centre of a void, wandering the streets in a fugue state. The film’s atmosphere is a dull ache: rain and suburban streets and municipal buildings. R’s music is the kind typically made by inhabitants of these post-industrial landscapes – the soundtrack by Düsseldorf group Rheingold recalls the driving empty urbanity of Joy Division or Bauhaus.
Simone has written R a letter to which he hasn’t responded. Every day she drags her feet to the post office in anticipation of his reply; a voiceover counting the days like a prison sentence. When she tires of waiting, she tracks him down outside a TV studio, and they finally meet. Simone is speechless — she collapses and he rescues her, taking her inside the studio to watch his performance being filmed.
The link between the devotion of pop fandom and the manipulative power of political dictatorship is often made in films about charismatic pop stars – most recently in Brady Corbet’s twin films Childhood of a Leader and Vox Lux. The allusion is sometimes clunky: in Der Fan, images of mass-saluting crowds are interspersed with images of R in Simone’s bedroom; in the television performance that Simone watches, R wears a militaristic uniform surrounded by saluting mannequins. The sinister creep of R’s power is more subtly expressed in the similarity between R and Simone when they finally meet, both wearing almost identical outfits of white shirts and dark leather trousers. This could be read as a symbol of R’s control over Simone (and others – his secretary is also seen in a similar outfit) but also of Simone’s desire to possess him so much that she literally starts to become him: an under-reported but fundamental manifestation of fandom.
This desire is made explicit (and then some) in the film’s audacious final act. After their meeting at the television studio, R takes Simone to his friend’s empty apartment where they have sex. After this ultimate act of wish-fulfilment, R disappoints Simone with his aloofness – his desire for a simple one night stand not matching up to her overwhelming need for him. The film’s final twist sees her react with extreme and perverted violence.
While committing this strange violence, Simone is single-minded and determined, her demeanour as trance-like as when she was yearning for R at the start of the film. She’s detached and withdrawn, an empty vessel. If obsession destroys everything around the object of desire, it’s no surprise that it will eventually start to erode the self, too. So much of Simone’s sense of self is constructed around her desire for R, and her desire for R is constructed around a fiction of her own creation. Like so many relationships between fan and fan-object, Simone projects her own base needs onto the empty vessel of a pop star. He can be anything she needs him to be. Even his single-letter name is ripe for projection – a hyper-concentrated version of the iconic mononymous pop star. Nobody knows what the ‘R’ stands for, so it could stand for anything. His post-punk voice is monotonous and anonymous, but Simone fills it with subjective meaning: “He always sings with that same voice, but to me it sounds different every time.” This projection is disrupted once Simone meets the ‘real’ R. When the fan-object disintegrates into nothing, the fan’s whole sense of self is in flux.
Although it presents an extreme manifestation of fandom and obsession, Der Fan’s depiction of desire as a nihilistic force is rooted in truth. It can also be argued as a subtly feminist film: its moral could be that female desire is deadly and destructive, something for men to be afraid of — but also that desire for men is destructive for women too. So many narratives around fandom are rooted in pop stars’ potential to ‘save’ their fans, but Der Fan suggests they can just as easily destroy them — or help them to destroy themselves.
Der Fan screens on Sunday 21/07 at Centre for Contemporary Arts, Glasgow, followed by a panel discussion on obsession, fandom and thirst, moderated by Claire Biddles.
Tickets are on sale via Matchbox Cineclub’s online shop here, and are priced on a sliding scale, according to your means.
Keep up-to-date with the Facebook event page here.
The tale of our collaboration with Prince expert/fashion historian/cult film programmer triple threat Casci Ritchie, in celebration of His Royal Badness
When news of Prince’s untimely death came through in April 2016, we were hosting a mystery screening at The Old Hairdressers. We lingered after the screening to take advantage of the special set-up (brand-new projector and tiered seating brought in for GI) and settled in to scour YouTube for whatever Prince content we could find (not a huge amount back then). Coincidentally, Backseat Bingo, about five years ago, hosted cult film screenings in The Old Hairdressers (films like Cry Baby, Teenagers From Outer Space, House On Haunted Hill and Strait-Jacket). This was just before Matchbox Cineclub started our monthly night there (and long before we moved our residency to CCA), and sadly we never made it to one of their events.
Backseat Bingo was then dormant for a few years, so altogether we were very happy, in January this year, to hear from Casci Ritchie, the brains behind BB, with a co-screening pitch. Casci, also a fashion historian specialising in Prince, wanted to mark what would’ve been The Purple One’s 61st birthday on Friday June 7th, 2019, with a rare screening of Under The Cherry Moon (1986). We jumped at the chance to screen Prince’s misunderstood directorial debut, the follow-up to the acknowledged masterpiece Purple Rain, derided as a vanity project and long overdue for critical reappraisal.
And it seemed everyone else wanted to do something special for the event too. CCA’s tech staff agreed to climb teetering ladders to add coloured gels to their lights – though the unexpectedly pouring sunshine dulled the effect a little – so the foyer greeting the audience was bathed, albeit faintly, in Prince-y purple. Saramago, the café/bar embedded in the heart of CCA, got involved by playing Casci’s specially-curated Prince playlist all day long, from doors open until our programme began at 7pm, with the best of Prince’s movie trailers. Casci even provided a stash of Tootsie Pops, Prince’s very favourite sweet, for the arriving audience to dig into.
Casci’s illustrated talk took us on a journey through Prince’s fashion evolution, illustrating his iconic style through photos, clips and her expert knowledge. From his early days as a dedicated follower of fashion, all bell bottoms and platforms, to his instantly recognisable spandex, chains and trench coat, right through to his final years of more relaxed feminine tailor, Casci covered it all. Prince is known for his outlandish dress sense, but Casci gave the audience an insight into just how considered and deliberate his choices were, reflecting his evolving artistic intentions. The audience were then well equipped to fully appreciate His Royal Badness’ outfits in Under The Cherry Moon, and safe to say everyone wanted a backless suit.
The event was sold out, and we sold tickets on a sliding scale from zero to £8, with an average ticket price of £4.86. That’s worth noting since typically we’d price our tickets at around £4 and so the sliding scale continues to provide accessibility while actual increasing our box office. That’s important because it proves screenings like these can be sustainable and accessible at the same time, and also because it means Backseat Bingo can reinvest in more upcoming events.
Casci also organised a raffle in aid of East Glasgow Music School, a project we felt Prince would’ve approved of. EGMS run on Saturday mornings during term time and offer music lessons for children in the East End of Glasgow, helping build self-esteem and confidence in their abilities. The School provides instruments on free loan to children, and is fully inclusive, welcoming children of all levels of ability and from all religious, racial and ethnic backgrounds. Matchbox Cineclub contributed our share of the box office too, making a total of £225.31 for EGMS.
Also in terms of accessibility, the main feature and the supporting programme (trailers for Purple Rain, Sign O The Times, Graffiti Bridge, our upcoming screening Der Fan and the music video for Batdance) were captioned/subtitled for the deaf and hard of hearing. That’s possible since Matchbox now has a professional subtitling arm, and the intention to caption/subtitle all our upcoming screenings and their supporting programmes (i.e. trailers, etc).
We have more team-ups on the way this year – with Sad Girl Cinema, Queer Classics and Pity Party Film Club – and we’re always looking for collaboration. This year, Film Hub Scotland’s support means we’ve been able to spark some co-screenings to encourage new independent exhibitors/programmers, like Venom Mob Film Club, or dormant ones, like Backseat Bingo, to screen more films around Glasgow. And, if you’d like to start a film night, or plan your own screening series, we’re running an open call for collaborative pitches to help launch your project through a co-screening with us. The deadline for pitches is Friday June 14th – read the full details here. And if you’re more established but would still like to team-up, we’d love to hear from you – get in touch here.
Thanks to Casci Ritchie & Backseat Bingo, Charlie, Kenny Christie, Dee Clark, Alex Misick, Ingrid Mur, Film Hub Scotland, Filmbank and CCA Glasgow.
Like Backseat Bingo on Facebook here, follow them on Instagram here.
Matchbox Cineclub team with Sad Girl Cinema to present a rare screening of a cult German horror and a panel discussion on obsession, fandom and thirst
We’re thrilled to be teaming up with Sad Girl Cinema to present a rare screening of the cult ’80s German horror Der Fan (Eckhart Schmidt, 1982) followed by an expert panel on obsession, thirst and fandom.
Claire Biddles (Sad Girl Cinema) chairs the panel, to which we also welcome Bethany Rose Lamont (Sad Girl Cinema), Liz Murphy (artist) and Jamie Dunn (The Skinny).
Der Fan follows teenage Simone’s obsession with singer R. When they finally meet, R is everything Simone needs him to be, taking her into his arms and fulfilling her dreams. But R’s intentions are not as pure and loving as Simone’s. The shocking consequences make Der Fan an undeniable cult gem, as well as an analytical exploration of obsession gone too far.
The panel will discuss their own thoughts on how ‘thirst’ and obsession can drive and impact cultural consumption, in regards to sexuality, professionalism and creative output. How do we consume culture in relation to our own sexual desire and obsessions, and how do we express our desire in response, through creative work and cultural criticism? How do we maintain boundaries with regards to our obsessions? Is ‘thirst’ the new normal for cultural consumers and creators? And what do we even mean by ‘thirst’?
Der Fan screens at Centre for Contemporary Arts, Glasgow, on Sunday 21/07. Tickets are on sale via our online shop here. Tickets are priced on a sliding scale, based on your circumstances. There are three tiers: Free/£2, £4/£6 and £8. (register for a free ticket via firstname.lastname@example.org). Read our guide on what to pay: bit.ly/slidingscaleguide
NB The film is in German and will be captioned in English for the deaf and hard of hearing.
The screening is part of Film Feels: Obsession, a UK-wide cinema season, supported by the The National Lottery and BFI Film Audience Network. Explore all films and events at http://www.filmfeels.co.uk.